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About Us
T20. Power play. Pinch hitters. Cricket is changing and quick. Astride with this change, SG - India's largest and most trusted cricket gear manufacturer - has a new face-vibrant, youthful and energetic. And yet, with the promise of the same world-class quality in these changing times. At SG, believing is the first step…towards becoming!
Policy Statement
Sanspareils Greenlands believes in integrating its business values and operations to meet the expectations of its stakeholders to conduct business in an economically, socially and environmentally sustainable manner that is transparent and ethical. Policy Statement

We at Sanspareils Greenlands believe in delivering superior and sustainable value to all our customers, business partners, employees and host communities. Our CSR initiatives focus on holistic development of host communities that add social, environmental and economical value to society.
To achieve these objectives we will :
  • Develop community development plans based on needs and priorities of host communities
  • Work actively in areas of preventive health and sanitation, education, support waste resource management and water conservation for host communities.
  • Provide livelihood support to socially neglected people.
  • Collaborate with like minded bodies like governments, voluntary organisations and/or academic institutes in pursuit of these goals.
History (Timeline)
1931
Brothers Kedarnath and Dwarakanath Anand establish Sanspareils Co. in Sialkot. The company manufactures a wide…
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Brothers Kedarnath and Dwarakanath Anand establish Sanspareils Co. in Sialkot. The company manufactures a wide range of sports goods. They have come from Lahore where they apprenticed in their uncle's sports shop RICHIE Sports.
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1940
The brothers establish a company named Greenlands to facilitate export at a time when the world is overshadowed…
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The brothers establish a company named Greenlands to facilitate export at a time when the world is overshadowed by World War II. Soon thereafter, the name that will come to be universally associated with cricket gear and cricketing legends takes root: Sanspareils Greenlands.
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1947-1950
After the partition of India, as a consequence of India getting Independence the family moves to Agra and then…
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After the partition of India, as a consequence of India getting Independence the family moves to Agra and then settles in Meerut in 1950. They begin rebuilding their business from scratch and the beginning of another innings for the brothers.
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1950-1964
This was a period of struggle and survival. The founder brother split the business and it took a good time to…
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This was a period of struggle and survival. The founder brother split the business and it took a good time to get the business on sound footing again. The next generation also joined business in the year 1962 & 1964. They explored new business opportunities and realized that it is an era of specialization and being good sportsmen and keen cricketers, the game of cricket became an obvious choice.
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1965-1967
Sanspareils joins hands with Frank Bryan Limited, a leading manufacturer of protective sports gear. This association…
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Sanspareils joins hands with Frank Bryan Limited, a leading manufacturer of protective sports gear. This association proves to be an important milestone in the evolution of Sanspareils Greenlands as a manufacturer of premium protective sports gear. Soon thereafter, the company creates the Featherlite range of protective cricket gear. Vijay Manjrekar becomes the first cricketer to endorse Featherlite.
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1974
In 1974 West Indies team was touring India. They were a team on the brink of creating history. Clive Lloyd took…
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In 1974 West Indies team was touring India. They were a team on the brink of creating history. Clive Lloyd took over captaincy and the side was bursting with talent Vivian Richards, Gordon Greenidge, Alvin Kallicharran & Andy Roberts were in the squad.In December 1974 the team was lounging around a factory in Meerut called Greenlands to get their custom made pads and gloves.
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1975-1979
Following an exclusive agreement, the company begins manufacturing protective gear for the legendary Sunil Gavaskar.In…
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Following an exclusive agreement, the company begins manufacturing protective gear for the legendary Sunil Gavaskar.In 1979 Sanspareils and Greenlands merged to form the company now known as Sanspareils Greenlands
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1980-1983
In 1982, Sanspareils Greenlands starts marketing its branded cricket gear under the name SG. India's triumph in…
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In 1982, Sanspareils Greenlands starts marketing its branded cricket gear under the name SG. India's triumph in the Prudential World Cup injects new life into the sport of cricket in the country and helps SG quickly establish itself as the nation's leading cricket gear brand.
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1984-1987
Sunil Gavaskar becomes the brand ambassador for the SG range of cricket gear. In 1987, Gavaskar becomes the first…
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Sunil Gavaskar becomes the brand ambassador for the SG range of cricket gear. In 1987, Gavaskar becomes the first cricketer in the world to score 10,000 runs in test cricket. The milestone comes off an SG bat. Also in the same year Mohammad Azharuddin starts sporting SG cricket gear.The third generation joins business in 1985.
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1988-1991
In 1991, the SG ball is approved by the BCCI and makes its test debut. Soon thereafter, the SG ball becomes the…
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In 1991, the SG ball is approved by the BCCI and makes its test debut. Soon thereafter, the SG ball becomes the official ball for all tests and first-class tournaments played in India.
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1992-1996
In 1996, Rahul Dravid makes it into the Indian team. His choice of cricket gear? SG. Kiran More, Ajay Sharma,…
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In 1996, Rahul Dravid makes it into the Indian team. His choice of cricket gear? SG. Kiran More, Ajay Sharma, Nayan Mongia, and many other International players started using SG cricket gear there on.
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2003
A promising young cricketer named Suresh Raina makes his Under-15 debut and becomes the first of a new crop of…
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A promising young cricketer named Suresh Raina makes his Under-15 debut and becomes the first of a new crop of cricketers to be signed up as SG brand ambassadors.
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2007
Growing global demand for SG cricket gear sees the company acquire a new factory to boost its production capacity.
Growing global demand for SG cricket gear sees the company acquire a new factory to boost its production capacity.
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2008
In 2008, Virender Sehwag becomes an SG brand ambassador. SG expands into shoes, clothing and accessories.
In 2008, Virender Sehwag becomes an SG brand ambassador. SG expands into shoes, clothing and accessories.
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2011
80 years after its founding, SG undergoes an identity makeover to reflect the evolution of the sport as well as…
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80 years after its founding, SG undergoes an identity makeover to reflect the evolution of the sport as well as to represent a new generation of cricketers and cricket fans. SG also launches the Maxxport line of premium shoes, clothing, eyewear, travel gear and accessories with Rahul Dravid as Maxxport's iconic face.
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2011
SG starts its own Apparel Manufacturing facility.
SG starts its own Apparel Manufacturing facility.
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2013
SG starts its own Kitbags Manufacturing facility.
SG starts its own Kitbags Manufacturing facility.
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2015
Cricket infrastructure facility has been set up to cater to the growing demand in this sector.
Cricket infrastructure facility has been set up to cater to the growing demand in this sector.
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