“Cricket gear designed to bring out the best in you”


Sir Donald Bradman scores a 100 in just three overs...the year – 1931. The same year that another cricketing legend is born in India. Sanspareils Greenlands. Or SG. The now world-famous cricket gear brand...

Fast-forward to 1987. Another legend—this time an Indian—becomes the first batsman in the history of the game to score 10,000 runs. The cricketer? Sunil ―Sunny Gavaskar. The bat? An SG.

For the Gavaskar of yore, Dravid of today and the Raina of tomorrow, SG is cricket gear. And cricket gear is SG.

But did you know that Sanspareils Greenlands started marketing its branded cricket gear under the name SG in India from the year 1982? The year they signed to make equipment for Sunil Gavaskar. Until then, everything that the company manufactured was exported to wherever the gentleman's game was played. About 30 years later, SG is not only India's #1 cricket gear brand, but the company is also the world's largest manufacturer of cricket gear.

SG manufactures everything that a serious cricketer needs: Bats (English and Kashmir willow) . . . Gloves . . . Leg guards . . . Balls (leather, synthetic, tennis and practice) . . . Body Protectors . . . Kit Bags . . . Helmets . . . Shoes . . Clothing . . . and Accessories.

SG cricket gear is virtually made by cricketers for cricketers because the company's R & D team also has access to a panel of well-known first-class and international cricketers. And the company continues to be a cricket factory to the world.

Some of the many famous names who use SG cricket gear include Rahul ―The Wall Dravid . . . Virender Sehwag . . . and Suresh Raina.

“SG, for when you believe, you become”

SG: 80 not out

SG celebrates 80 years of cricket in 2011. Here's a look back into the future!

1931
Mr. Kedar Nath Anand Brothers Kedarnath and Dwarakanath Anand establish Sanspareils Co. in Lahore. The company manufactures a wide range of sports goods. Some time later, the company shifts base to Sialkot.
1940-1945
Greenlands The brothers establish a company named Greenlands to facilitate export at a time when the world is overshadowed by World War II. Soon thereafter, the name that will come to be universally associated with cricket gear and cricketing legends takes root: Sanspareils Greenlands.
1947
The family moves to Meerut in independent India and begins rebuilding their business from scratch.
1965 – 1967
Featherlite Vijay Manjrekar Sanspareils joins hands with Frank Bryan Limited, a leading manufacturer of protective sports gear. This association proves to be an important milestone in the evolution of Sanspareils Greenlands as a manufacturer of premium protective sports gear. Soon thereafter, the company creates the Featherlite range of protective cricket gear. Vijay Manjrekar becomes the first cricketer to endorse Featherlite.
1975 - 1979
Sunil Gavaskar Following an exclusive agreement, the company begins manufacturing protective gear for the legendary Sunil Gavaskar.In 1979 Sanspareils and Greenlands merged to form the company now known as Sanspareils Greenlands
1980 - 1983
Sanspareils Greenlands In 1982, Sanspareils Greenlands starts marketing its branded cricket gear under the name SG. The company sets up a manufacturing facility in Meerut's Sports Complex a year later. India's triumph in the Prudential World Cup injects new life into the sport of cricket in the country and helps SG quickly establish itself as the nation's leading cricket gear brand.
1984 – 1987
Sanspareils Greenlands Sunil Gavaskar becomes the brand ambassador for the SG range of cricket gear. In 1987, Gavaskar becomes the first cricketer in the world to score 10,000 runs in test cricket. The milestone comes off an SG bat. Also in the same year Mohammad Azharuddin starts sporting SG cricket gear.
1988 – 1996
Official Ball For Test Matches In 1991, the SG ball is approved by the BCCI and makes its test debut. Soon thereafter, the SG ball becomes the official ball for all tests and first-class tourneys played in India. In 1996, Rahul Dravid makes it into the Indian team. His choice of cricket gear? SG.
2003
Suresh Raina A promising young cricketer named Suresh Raina makes his Under-15 debut and becomes the first of a new crop of cricketers to be signed up as SG brand ambassadors.
2005-2008
Virender Sehwag Growing global demand for SG cricket gear sees the company acquire a new factory to boost its production capacity. In 2008, Virender Sehwag becomes an SG brand ambassador. SG expands into shoes, clothing and accessories.
2011
Team SG 80 years after its founding, SG undergoes an identity makeover to reflect the evolution of the sport as well as to represent a new generation of cricketers and cricket fans. SG also launches the Maxxport line of premium shoes, clothing, eyewear, travel gear and accessories with Rahul Dravid as Maxxport's iconic face.